My company provides a service (product) to enable organisations to present bills and documents in electronic format. The product is generic, it is the implementation and service that differentiates providers. How can I convince a customer to transfer to us if there is considerable inertia to such a change? They know we are better and will save them from a cost perspective in the long run but they are just not motivated to change.


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Context   (Selling a Product or Service)

Customers changing service provider.



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