I sale medical devices that requires evaluation, regulatory approval etc. spreading over one year. What are the ways usually adopted to shorten the sales cycle?
I am sure similar situation is encountered by pharma/cosmetic ingredient, specialty chemical suppliers too.
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Context (Selling a Product)
Different stakeholders consume their time in evaluation, bringing consensus is another big issue. I would like to understand innovative ways/case studies where such B2B sales is accelerated.
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