Do you think social data has any relevance in India from a credit or risk perspective?
Context (Selling a Product)
There are lesser number of citizens in our country who have a financial history which aids in getting a loan from a Bank or an NBFC. The higher % of people who do not have a CIBIL record, or a thin one at that, are still present on social media platforms such as Facebook.
Will this kind of a data, which has been changing the landscape in western countries for short term credit loans, prove to be a game changer in a country like India?
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